ISS 5071-0

Brief

This course provides an introduction to the theories and the applications of social network analysis to formal and informal organizations and the increasingly popular internet. Students are introduced to social network theories, models of network formation, personal networks, collaboration networks, and applications across many different domains. The class uses examples including online discussion forums, social media, political network, etc. to demonstrate the widespread use of social network analysis. Students will be asked to apply these techniques to construct applications or conduct analysis using real world data by completing a final research project or paper.

Description

Course keywords: Social Network, Network Analysis, Centrality, Network Measurement, Communities Analysis 社會網路，網路分析，中心性，網路指標，社群分析 Social Network Analysis and Management 社會網路分析與管理 Instructor: 王俊程 Wang, Jyun-Cheng Class Meetings: 2:20pm-5:10pm (Thu.) E-Mail Address: jcwang@mx.nthu.edu.tw Teaching Assistant (助教): Textbook: Reference Text: 1. Social Network Analysis: Methods and Examples (2016) Song Yang et. al. Sage Publication. https://play.google.com/books/reader? id=2ZNlDQAAQBAJ&pg=GBS.PP1&hl=zh-TW&lr=&printsec=frontcover 2. Six Degrees: The Science of a Connected Age. (2004) Watts, Duncan. 3. How Behavior Spreads (2018) Centola, Damon, Princeton University Press. 4. Doing Social Network Research. (2015) Garry Robins, Sage Publishing. 5. Analyzing Social Networks, 2nd ed. (2018), Borgatti, Everett & Johnson, Sage Pub. 6. Networks, Crowds, and Markets: Reasoning about a Highly Connected World (2010) Easley, D., & Kleinberg, J., Cambridge University Press. http://www.cs.cornell.edu/home/kleinber/networks-book/ Grading 評分方式: 1. Class participation 30% 2. Reports and Assignments 30% 3. Final Research Project (about 15 pages) 40% Topics 教學進度: Week Topic Readings 1 Introduction 2 Fundamentals Basic Concepts (1): Network Perspectives Yong et. al. 4 Fundamentals Basic Concepts (2): Network Index Yong et. al. 5 Fundamentals Small Group Analysis Yong et. al. 6 Fundamentals Advanced concept: Structural Holes, Homiphily Yong et. al. 7 Software & Testing Hypothesis Testing Hypothesis 8 Software & Testing Hypothesis Ucinet, NodeXL, R 9 Network Models Power Laws and Rich-Get-Richer Phenomena Reading 2 (Watts): ch1-2 1. Watts, 2004 & Papers 10 Small World The Small-World Phenomenon Reading 2 (Watts): ch3-4 1. Watts, 2004 & Papers 11 Communities Cascading Behavior in Networks Reading 2 (Watts): ch5-6 1. Watts, 2004 & Papers 12 Network Formation Information Cascades Reading 2 (Watts): ch7-8 1. Watts, 2004 & Papers 13 Diffusion Information Cascades Reading 2 (Watts): ch9-10 1. Watts, 2004 & Papers 14 Contagion and Influence Understanding Diffusion How Behavior Spreads: Centola 2018, Chap 2. 15 Conduct Social Network Research Social Experiment on the Internet How Behavior Spreads: Centola 2018, Chap 4. 16 Selected Applications Selected Papers of Choice 17 Selected Applications Selected Papers of Choice 18 Final Report Final Project

Timetable

Scores

Average GPA 3.96

Std. Deviation 0.3

Remarks

本課程為16週課程16 weeks class

Restrictions

IMBA碩士班,服科所優先，第3次選課起開放全校修習

Compulsory

Elective

Cross Discipline

First Specialization

Second Specialization